Currently running an online business has become very attractive especially since 2008, but most customers still need something called “identity” when evaluating business. So, if your business does not have a well-known physical address, can it reduce value? Of course not. You only need to find more creative ways to get the trust of potential customers. Credibility must be conveyed, and the best way to deliver it is to provide TOP customer service while strengthening your company’s brand, even if it is virtual.
1. Imagine the website as your storefront
Your website must have more than one page in a directory. The website must look professional, easy to navigate and show business identity. Virtual companies that use homemade or unprofessional websites have “zero” opportunities to compete in the market. So, don’t skimp on creating a web. You can use web design services or use smart web tools with reliable hosts. Make sure your content is attractive, professional and error free.
2. Ask and instruct customers about how to talk to you
Word of mouth is important in every industry, but in a virtual business, it is even more important. After you have served customers well, ask them to share their experiences on their social media. Do you post to social media regularly? This is the perfect place to share testimonials, not only to gain credibility but also to expand reach with customers and share posts with their friends. Believe me, marketing through social media is still a powerful way now.
3. Look for opportunities to show how amazing you are
Are there award categories in your field of work? Try to take part in the contest. Although trying to get into a number of awards can take time, but it will be something very valuable if you win an award and receive an award from colleagues or industry leaders. Can’t find an award to look for? Look at certification as another way to gain credibility. Meanwhile, recognition through awards shows that your company is valued by other organizations.
4. Remind your customers so they make smart choices
As a virtual business owner, it takes more than just getting attention on press releases. This is important for new customers and retaining old customers to see your comments displayed in media coverage, which reminds them that working with your company is the right thing to do. Whether it is the main publication or blog, your leadership role cannot be denied. If you have prospects about a virtual business model, spread links that showcase your company’s superior expertise or features.
Consumers are one of the main points that all businesses will continue to pursue. Building consumer trust in the business will make consumers easily promote your business. Hopefully the tips above can help your virtual business get more consumers, and build the credibility of a business.
Building a business can be more complicated than building a harmonious family. Once the business can run, maintaining that the business remains at the desired point is the next challenge that is no less complicated. This is where quality is an important key to maintaining success. The following are steps to improve the quality of your business.
1. Document your process
For small and medium businesses to improve quality, the process must be consistent across all divisions and from time to time. This can be improved by documenting the process and ensuring that the next method of work is carried out in accordance with the documentation. Documenting your process is not a complicated job, but quality improvement requires that a process must be carried out consistently.
2. Identifying quality problems
Employees and management must view quality issues as opportunities to improve. Management must be careful not to blame the person who reported the problem.
No company wants to find that quality problems are in the process. However, companies must raise existing issues as positive. They don’t have to get rid of the person who raised the problem. This method will actually make employees afraid and prefer to hide existing problems.
You must be able to manage employees well and give awards to those who want to be open to the problems that exist.
3. Fix problems for customers
Customer complaints often arise because they are less satisfied or wrong in serving. Most people understand that. The problem is how to handle customer complaints properly. If handled poorly, it can result in loss of customers. If handled properly, the results can be loyal customers and recommend your business to their relatives. The key is to take full responsibility and ensure that you treat customers more than standard.
When a problem occurs, solving customer problems must always be a top priority.
4. Make sure that the problem does not happen again
After executing the previous three steps, most companies managed to close this problem. After that, the customer feels satisfied.
An urgent problem has been resolved, but this approach misses the opportunity to prevent quality problems in the future. It’s important to ask, “What causes this problem, and what do we need to do to ensure that it doesn’t happen again?” After answering these questions, you can improve the process.
This is why document processing well is the first step to improving quality. When defects in the process are identified, rapid improvements can be made to the entire organization in the same way.
Doing the steps above does sound simple, but it requires a disciplined approach and knowing the quality that the customer wants. If executed correctly, it will increase the level of your business. In the long run, the results will be commensurate with the hard work that has been done.
How about you? Have you tried four steps to improve the quality of your business before? Come to your experience through the comments column below!
Indonesia is a nation that is quickly bored, as well as easy to forget. On the other hand, we are also easy to create or search for and use new things to replace the old ones, because of the boredom. The easiest example is in language. Our society is very easy to create or use new words, which often shot up in popularity, are used by almost every day, but will also easily disappear quickly. We remember how popular the word ‘in use’ was different from the original meaning, as well as popular phrases like ‘something’, ‘ah already’, and so on. Thus, the life cycle of the popularity of words in Indonesia seems to be fast and dynamic.
One of the words that is currently quite popular to use is the word ‘viral’. We easily encounter, for example, someone’s status on social media states: in the news that spread viral, it was reported that … At first I thought the speaker was writing wrong, because what was meant might be ‘virtual’. But the longer, the word is increasingly popular and many people use it. Oh yes, one more characteristic of us is that it’s easy to use new words, because it will raise prestige and show us updates with the latest technology and information. On the other hand, (very likely) actually do not understand the meaning of the word that is used correctly. For example, I am alone (hehehe).
Previously I had always thought that the meaning of the virtual word was nothingness or something that was artificial and virtual. In my shadow, virtual words are best used to explain the phenomenon of the internet, as a virtual world. Especially a few years ago there was a technology that was able to show something as if it were real, but actually virtual, which was called ‘virtual reality’. We can see an example in the video clip of Kla Project ‘Sudi Down to Earth’, when each personnel wears special glasses, which are able to show as if in front of him there are three-dimensional objects that are real, touchable and held, but are actually only shadows mere.
This is my understanding so far about the word ‘virtual’, without ever checking the truth in the large Indonesian Dictionary (KBBI). The appearance of the word ‘viral’ finally forced me to check the truth of the meaning of the word that I assumed was in KBBI online, and the results turned out to be quite surprising, because the meaning of the virtual word explained fairly briefly in the site turned out to be:
virtual / vir · tu · al / a (real): democracy in the sense –
What is really unfortunate in the KBBI online is the lack of explanation that is conveyed related to the referenced word. In the definition of the word at a glance it can be interpreted that the virtual definition is real, so it is 180 degrees opposite to my understanding so far. But it turns out that it must be understood that the meaning of the words in parentheses is very important, because the meaning of ‘rich’ can be equated with ‘as if’. So my understanding is actually not too deviant, that the meaning of the word virtual is ‘virtual’ or ‘as if’ real. Furthermore, a discussion in Yahoo answer, elaborates on the meaning of virtual words as’ a kind of simulated state of real form. But that does not mean the output / results are also virtual or fake ‘, as can be seen in the following link. The definition has further identified the applicative functions of the virtual word, which may be used by many people in daily activities, for example in the form of modeling or Geographic Information Systems.
One word we finished discussing, then what about the meaning of the word viral? What does the word spread rapidly like that virus? Ah, without realizing we actually have defined what the word viral means, namely ‘like a virus’ or ‘related to a virus’, as stated in the following link. In KBBI online, the word is not yet listed, and only the word ‘virus’ is listed as the closest word. So the meaning of the word ‘viral spread’ is probably meant to ‘spread rapidly like a virus, often with virtual media or the internet’.
Thus, with this understanding we can at least be careful to use the words according to their original meaning. Without intending to patronize, because I also still and continue to learn to understand the word, I want to invite, let us speak intelligently and correctly. Regards.
There is a lot of confusion surrounding a “Business Development” position. Is this position needed in the company? What are the scope of work? What are the criteria for suitable candidates to occupy their seats? How to assess its effectiveness?
Although the title of his work is Business Development, which if translated means Business Development, but actually the scope of work of people who will occupy this position is more than just looking for loopholes to develop business. They must be smart to read trends, smart to analyze the situation, and be able to make the right decisions, which will bring more profits to the company. It is this strategic role that ultimately makes CEOs and business owners anxious, and chooses to ask the HR consultant, “If we want to hire a Business Developer, what kind of people would you recommend?”
Usually, the Business Development position itself will only be found in large companies, while small to medium scale companies choose to insert the role of business development work among job descriptions of several other managerial positions. This is what sometimes makes it difficult for business people to determine who is the most appropriate person to work with, what to do later, and how the company can monitor its work and work effectiveness.
If you are a startup business owner who is looking for a Business Development position to develop your online or offline business, then the following article is worth listening to, because it will thoroughly discuss the key to successful business development for beginner companies, including ways to avoid incidents involving Business Development (BizDev) which is often frustrating.
1. Hire the right person at the right time
Is it a business developer who has deep knowledge of your business, and a broad network of partnerships and is ready to spawn the “deal” with you always the best? Not necessarily. On the contrary, they can be disastrous if they are employed in the company’s life cycle that is too early. For you to know, there are three stages of the commercialization process – and not necessarily everyone is suitable to occupy the Biz Dev position at each of those stages.
– Scouting: This is the earliest phase of a company. At this stage, Biz Dev’s main function is to target the right target market and look for pathways that can be taken to penetrate it. Identify things that can be the company’s selling points, and provide feedback in the form of actual market trends for internal teams. The ability to work together with a product development team and technicians will be a key capability that must be possessed. For those who want to know how to determine the target market that we have to aim at, can read this article.
– Testing: At this stage, Biz Dev should have been able to spawn several agreements to test the market predictions that you have made, and provide measurable input before you start calculating the exact amount of your target market. A good analytical ability to design a framework that will facilitate the process of determining measurement criteria, and to study data, will help determine whether the company really needs to take market measurements, and if so, where the measurement should be done, depending on the strength and vision of the company itself.
– Scaling: After collecting data from the initial agreements, and validating the pathway that will help you achieve your goals, at this stage Biz Dev should be able to start multiplying agreements with third parties, and putting supporting structures in the right place.
2. Business Development Is Not Always Regarding Sales
In general, Biz Dev will identify and build partnerships that increase the company’s selling value, to ultimately attract revenue, distribution, or increase the value contained in the product or service being marketed itself. This is clearly different from Sales, which is almost always focused on ways to generate more income for the company. A similar difference will be seen when you try to decide to hire a sales leader at the initial stage of forming a company, or when the company is at a more mature stage.
3. Post-Agreement Management Is Very Important
All successful agreements depart from credibility and management proactivity – which in this case is represented by the Biz Dev and Account Management teams. In most cases, the account manager is not the same person as Biz Dev who initially agreed to an agreement. Ideally, the account manager will offer various compensation and incentives related to meeting goals set jointly by both parties. If you don’t feel ready to allocate one more person to support the agreement with a third party, then you should think twice before accepting the agreement.
4. Qualitative vs. Quantitative
Companies sometimes try to build their businesses purely by relying solely on qualitative propositions, which are very difficult and have a greater risk of failure. Markets are usually less tempted just by luring better transaction experiences, or more improved connectivity, even if they actually like the product, and find it useful. Quantitative values, such as reducing costs, bringing in more income, attracting more new customers, etc., will increase the chances of drastic success. One easy way to always remember this theory is to remember the analogy of pacemakers vs. hearing aids. If you can only have one, which one will you choose? I don’t need to give the answer again, right?
5. Support for Business Development Very Needed
A good business developer will integrate internal resources in such a way, to ensure the company can achieve its goals, and hope for a good partnership. The absence of support will almost certainly lead to a state of blame, and accuse each other when things that are not expected begin to occur. Remember that, like and sorrow, all parties involved must feel both.
6. Creating a Thinking Framework to Assess Existing Opportunities
In order to get support from your team, everyone must understand why this company needs a deal. Will it increase income, bring in new customers, allow companies to explore new markets, or increase company image vertically? These goals are usually summarized in a business plan. When goals are clearly defined, measurable and in accordance with the mindset of everyone in the team, it will be easier to achieve them.
7. Establish a careful agreement
There is a significant difference between collaborating and establishing the right collaboration. A good collaborator will be able to help sniff out the wrong signal, when there is market momentum and income with a certain value that seems to disguise the magnitude of the opportunity hiding behind it. Conversely, inexperienced collaborators, or those who offer wrong choices can produce moderate momentum, which ultimately diverts the company from better opportunities. There have been many examples of companies that have been forced to swallow bitter pills just because of unwise decisions of cooperation, which they regretted. At this stage, you need to develop a level of understanding and confidence with your business development team.
8. There Are No Legal Issues
A legal agreement validates a business cooperation agreement, and includes commercial terminology, and what arrangements must be made when the cooperation agreement does not take place as planned. This requires the business development team and legal consultants to sit together and calculate business opportunities compared to the risks to be faced, and explain the conclusions that were finally obtained to the management team.
The conclusion that we can present to you is that building a business is not an easy matter, and requires that you make sure everything is working in accordance with the expected functions, from products to your HR team. However, the opportunity to see your idea develops into a product, which will then bring in revenue, which makes you grow into a leading company is priceless. Entering the right business development team at the right time, and following the other recommendations we have said above, will help ensure your company is on the right track.